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Botiga / 2021
Botiga is a hyperlocal marketplace app that helps small businesses create online stores and sell products to nearby communities. It provides easy product uploading, inventory management, payment processing, and sales tracking. Botiga also offers features like order management and access to new communities, helping businesses grow and reach more customers.
Additionally, community members can use Botiga to browse and purchase products from hand-picked boutique stores with simplified order management and tracking. We seceded with
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Discovery
In the discovery session, we gained insights about the business's vision, target audience's needs, problems, and behaviors. This helped us to understand the issues faced by merchants and customers.
We found that the target users were affluent people communities with high disposable income who value quality products and time savings. The merchants operate in various categories, including everyday groceries and specialized home decor, using WhatsApp groups to take orders and deliver them.
We identified several problems during the workshop.
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Increase store engagement
Initially, in V1, the app had a store-first approach, where all available stores were listed in a view. However, user tests showed that users were not interested in browsing stores or reading their names, resulting in low engagement. The team iterated and improved the homepage by adding a visual image of store products, which significantly improved orders received by merchants and user engagement with the app.
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Store management on the go
Small business owners primarily manage their operations on their phones and through WhatsApp groups. We simplified the sign-up and sign-in process with a mobile number and one-time password verification. We also kept the product forms simple and allowed them to easily toggle product visibility.
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New communities are a tap away
Botiga helps small businesses reach new customers and save money on marketing. But since delivery dates differ for each community, we made our interface flexible so businesses can set their own delivery times and keep their customers happy.
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Fixing order fullfilment
Businesses often fail to fulfill orders due to a lack of proper tracking, leading to a negative customer experience and loss of revenue. Our delivery system addresses this issue by sending everyday fulfillment orders to merchants at 1AM, allowing them to plan their day effectively and ensure that no orders are missed.
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End to End Store Management
Small business owners primarily manage their operations on their phones and through WhatsApp groups. We simplified the sign-up and sign-in process with a mobile number and one-time password verification. We also kept the product forms simple and allowed them to easily toggle product visibility.
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Custom Made Illustration
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REGISTERED IN Chennai, INDIA.
"Global Team, Building for the world"
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